Want more action? Fix this first.

Most organisations don’t lack ideas.

They lack a clear, consistent way to turn ideas into decisions. And in some cases, they lack a format for raising ideas from the floor in the first place.

Good ideas stall every day, not because they’re bad, but because they’re poorly articulated, under-justified, or disconnected from what decision-makers actually need to see.

The result? Frustration, wasted time, and a culture where people quietly stop proposing improvements.

Where Ideas Break Down

Inside most organisations, ideas fail in predictable ways:

• The problem isn’t clearly defined

• The value is implied, not explained

• Financial impact is vague or missing

• Risks are raised late or not at all

• Decision-makers don’t know what’s being asked of them

By the time feedback comes back, momentum is lost. The idea either gets watered down or abandoned entirely.

This isn’t an innovation problem. It’s a communication and thinking problem.

What Leaders Actually Want (And Rarely Get)

Most leaders aren’t looking for perfect forecasts or polished decks.

They want:

• Clear reasoning

• Logical structure

• An understanding of trade-offs

• Confidence that the idea has been properly thought through

When ideas arrive in this form, decisions are faster — even when the answer is no.

Why Traditional Approaches Don’t Fix This

Templates and workshops help briefly, but they don’t change behaviour at scale.

People still face the same questions:

• How much detail is enough?

• What does leadership care about most?

• How do I frame this financially?

• How do I address risk without killing the idea?

Without support in the moment, people revert to guesswork.

How Riff Changes the Flow From Idea to Approval

Riff guides employees through a clear, structured way of turning ideas into decision-ready business cases.

It helps people:

• Define the problem properly

• Clarify options and trade-offs

• Address risks early

• Frame value and cost clearly

• Produce executive-ready summaries

The result is fewer stalled ideas, faster approvals, and a culture where good thinking is rewarded — not lost in the process.

When ideas move more smoothly, organisations don’t just move faster.
They move smarter.