About us
Crafted by an A-grade team
Our why
We want teams to execute with momentum, without broken approval processes getting in the way.
Riff helps organisations move from ideas to confident decisions.
Clear over clever
Good decisions don’t need theatrics. We value clarity, honesty and work that holds up under scrutiny.
Earn the yes
Approvals matter. We believe decisions should be backed by logic, evidence and thinking that decision-makers can trust.
Beyond the numbers
Good decisions consider more than short-term financials. We value business cases that reflect commercial, environmental and social impact.
Build with conviction
We back ourselves and the people who use Riff. That means moving fast, learning quickly and not being afraid to challenge how things have always been done.
Our ethos
Get more done, properly
Momentum drives transformation.
Good governance is a given.
Riff is built by people who’ve lived inside approval processes, building business cases, defending assumptions and signing off on decisions that carry accountability.
We know the frustration on both sides.
So we’re building decision-making infrastructure that brings structure, rigour and momentum back into the process, without adding overhead.
Less friction.
More confidence.
Better outcomes.
Our history
2023 — Sumday
We built our first product, Sumday, to bring the same rigour to emissions data that companies expect from financial accounting.
The company is VC-backed by Blackbird, Cam Adams (co-founder of Canva) and New York's Planeteer amongst other world class investors.
2025 — The insight
Our customers told us something important:
Data wasn’t the hard part anymore.
The real challenge was building the business case for action, speaking the language of finance and telling a story that actually gets approved.
What was slowing teams down wasn’t lack of information. It was high-friction decision-making.
So we got to work on our second product, Riff
Late 2025 — Early traction
Over 200 users tried Riff in its early form. We learned fast about how teams think, where approvals break down and what decision-makers actually need to say yes with confidence.
2026 — Riff
We released Riff: AI decision-making software for mid-market and enterprise companies who know the current process is broken and expect better.
